Design turns heads.

Copy opens wallets.

I’m a one-stop creative partner for both.

TRUSTED BY

•

UpGiant

•

Strut Health

•

BerryLemon

•

MadeMed

•

Dude Dept.

•

Organic Favorite

• UpGiant • Strut Health • BerryLemon • MadeMed • Dude Dept. • Organic Favorite

I build brands that turn browsers into buyers.

From telemed to textiles, I help wellness and e-commerce brands convert in style.

I bring strategy, storytelling, and design together—so your brand doesn’t just look good, it converts.

I'm a one-stop creative partner with a soft spot for beautifully built brands and messaging made to drive clicks, sales, and serious brand obsession.

I build with:
Shopify, Squarespace, Framer & Figma

Lauren “Elle” Johnson

Full Stack Brand Strategist
(copywriter, designer & marketer )

  • "Sharp, strategic and conversion-focused, Lauren's copy delivers. Aboslute pro."

    Chris Jenkins
    Chief of Marketing @ Strut Health

  • "She takes what could be dry and turns it into content that reads like a conversaion with a friend. Cuts through the noise and speaks to the reader directly, like she knows them. Its effective and enjoyable."

    Jill Barat
    Head Pharmacist & Content Lead @ Strut Health

  • "A wonderful collaborator and strategist. She's both analytical and profoundly creative. I loved working together."

    Chrisanne DiGiovanni
    Photographer Client

let's get to work

let's get to work

Site starter

For the founder who needs a clean, cohesive one-page site to get going.

  • Foundational brand identity (color palette, font pairing, mood board)

  • Homepage Shopify design

  • 1 sales page

  • Mobile optimization

  • Copy polishing based on client-provided draft

  • 1 revision

Built For You E-Commerce

Want to launch a brand? Let’s build it together.

Growth Ready

For the founder who wants a full, functional store with internal pages.

  • Everything in tier 1

  • Homepage + Up to 2 sales pages with conversion copywriting development

  • Contact us page

  • SEO setup (titles, meta descriptions, alt text)

  • 404 + basic legal page template (T&C, Privacy Policy, auto-generated)

Full Send Launch

For the founder who wants full suite readiness, email capture, email design and automation.

  • Everything in tier 2

  • Email capture integration

  • Email automation setup (Shopify native)

  • Email design + copy (up to 10 emails)

  • Shipping zone configuration

  • Check out configuration

  • Blog setup with shopping section & placeholder formatting

  • 3 revision rounds

  • 1 week of post-launch email support

a la carte services

a la carte services

Plug & Play Services

  • Craft a visual and verbal identity that actually feels like you—and connects with your people.

  • Find what’s not working—then relaunch with conversion-tuned clarity and confidence.

  • Get scroll-stopping creative that makes paid ads work harder for you.

  • Your brand’s voice, story, and core messaging—nailed down, once and for all.

  • Email flows that welcome, nurture, and convert—done-for-you and on-brand.

  • Smart keyword strategy and optimization that helps your dream clients find you.

  • Thoughtful, well-researched content that builds trust, depth, and organic reach.

Contact

Contact

Interested in working together?

Fill out some info and I’ll be in touch shortly!